Professional development is more than just an option; it's a necessity in today’s fast-paced world. At the Wine Business Institute, we’re dedicated to offering a comprehensive suite of tailored wine industry courses designed to deepen your expertise, broaden perspectives, and prepare you for future challenges. Read along to learn more about our upcoming schedule and about Benjamin Kraemer, one of our amazing instructors!
Starting on May 21: DTC Marketing and eCommerce
Course description:
This course explores the evolution of eCommerce and digital marketing, emphasizing customer relationship management and omni-channel retail. You will learn strategies for enhancing customer engagement, increasing sales, and improving online user experiences. The curriculum includes developing digital strategies and utilizing modern marketing tools to boost wine sales, while also covering best practices in data collection, email marketing, and more. This course will also address eCommerce regulations and effective web design.
Learning outcomes:
- Understand eCommerce and digital marketing's roles in winery retail strategies.
- Develop and manage eCommerce sites aligned with organizational goals.
- Apply best practices to website and mobile platform design.
- Formulate strategies for customer engagement and loyalty.
- Implement effective digital campaigns.
- Create and manage digital marketing budgets.
- Optimize web and mobile experiences for direct-to-consumer channels.
Don't miss this opportunity to gain valuable skills in DTC Marketing and eCommerce specifically designed for the wine industry.
Dates: May 21 - July 16, 2024
Time: Tuesdays 6-7 pm PST (Virtual)
Instructor: Ben Kraemer
Fee: $1250
Registration deadline is May 19 at 5 pm PST!