You get third-party pricing data in an attempt to measure your depletion results and reconcile billbacks with distributors.  There is perceivably valuable data—who sold what to who at what price (according to the distributor). “Now what?”

Ah, there it is. The question nearly every CFO and winery executive asks about their pricing data… “Now what?”

When it comes to data of any type, this question isn’t unique to winery operations. But the competitive landscape of wine combined with fluctuating production and three-tier regulations, pricing data is more paramount than ever. Data out is only as good as the consumable insight it can provide. So yes, you have some pricing information, now what can you do with it?

As it turns out, you can do a lot, but only IF you have the right tools in place, which is where most pricing services and products fall short. They focus primarily on third-party pricing data, which is just one piece of the much larger puzzle that impacts your bottom line, your brand integrity, and the efficiency of your operations.

What about your actual invoices? What about your documented DAs? What about your incentives? What about your spend? How can you see all this data in a meaningful way against your pricing to determine how to better your operations today? Dial-up the promotions that work, retract the ones that provide no results or low margins. That’s what you want to do ‘now’ with the data, but how? 

You must leverage a full-cycle pricing, promotions, and trade management solution. Get true, accurate pricing data based on actual invoices; plan future promotions based on real results. Integrate with your finance systems for the bigger picture. Use visually stunning dashboards that answer your ‘now’ and ‘what’ questions instantly.

Ready to see how it works? Schedule a personalized demo of Tradeparency today.