There are times in life when we have to react to circumstances that are well outside of anything expected. A pandemic? Well, that's a circumstance none of us have any experience with. That new aspect in all our lives is requiring each of us to adapt, then employ behaviors that are out of the norm. For some, this is distracting but for others, this is nothing less than debilitating.

The current news cycle seems like an unending summer rerun now, with a plot being played over and over - except it's hard to avert your eyes from this show because there is an issue of safety involved. And business?

The recommendation from the CDC to avoid crowds and employ social distancing is causing havoc with travel agencies, hotels, airlines, cruise lines, and the hospitality industry. But what about the wine industry?

This is obviously hurting us as well, but let's not go down that path because plenty of people are and will. We don't need to look at a train wreck. We need to talk about as many creative solutions as we can muster. And more important to me is that everyone grasps one overarching philosophy I hold as an absolute truth:

This is NOT a situation that will impact long term wine demand. This is a short term demand shock. Consumers will buy less wine for a short time because there is a reduction in the number of occasions; canceled sporting events, conventions, corporate events and so many other occasions where wine is served.

...But no matter what, wine consumers won't abstain. That's a fact!

Read the full blog post here: https://svbwine.blogspot.com/2020/03/selling-wine-in-pandemic.html