
Event Type: Conference, Tasting, Trade Show
Location: Sonoma County Fairgrounds, Santa Rosa, CA
Date: 12/4/2025

Registration is open for the 13th Annual WIN EXPO Trade Show & Conference
Discover new tools, learn from experts,
and reconnect with peers at the North Coast's premier wine industry event
The North Coast Wine Industry Expo (WIN Expo) returns for its 13th year and registration is officially open!
As the largest trade show and conference dedicated to the North Coast wine regions, WIN Expo has become the year-end business and networking event for professionals across Sonoma, Napa, Mendocino, and Lake Counties.
Nearly 300 exhibitors will showcase the latest products and services, alongside outdoor exhibits, trial tastings, and a robust educational conference. It’s a full day of discovery, learning, and connection, then still home in time for dinner.
This year’s conference sessions include:
- Cultivating a Timeless Wine Brand in Changing Times
- Drinking from the Data Hose: How Wineries Sort Through the Information Masses to Identify Impactful Insights
- The AgTech Investment Dilemma: Determining Which Tech Solutions Meet Your Needs
- Reinventing Sulfite-Free Winemaking: Proven Strategies for Stability and Market Success
- Next Gen Wine: How Wineries Can Win with the Modern Consumer Through Influence, Identity, and Occasion
- Name Recognition: Transforming Vineyard Identity into a Strategic Marketing Asset
- Navigating the Bulk Wine & Grape Markets: Trends, Pricing & Strategic Insights
- ...And many more!
Register Soon!
Early Bird Discounts are active for a limited time!


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