What are trade promotion management systems exactly? They are software solutions that centralize depletion allowance tracking, pricing, promotions planning, rebate programs, and billbacks into a single platform. By automating and simplifying traditionally error-prone, manual management of three-tier distribution processes, wineries and importers can reclaim lost profits, boost the bottom-line, and efficiently plan for more successful distributor programs to meet revenue and market goals.
But not all three-tier promotion and pricing systems are the same. Tradeparency is the only full-cycle trade management system available to three-tier wineries and importers. What does that mean?
Read the newly released FAQ to learn more about trade promotion management systems, how Tradeparency is different from other tools, who uses Tradeparency, and how we address pricing management for wineries!