It's time to rethink by-the-glass wine programs. Box-to-glass (BTG) wine eliminates oxidation, waste, and margin erosion while delivering 30+ days of freshness after opening. The bottle-based model is riddled with inefficiencies — this expert editorial makes a compelling case for why serious producers should embrace alternative packaging without sacrificing quality.

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January 5, 2026

Making a case for high quality box-to-glass wine programs By Stephanie Cuadra Can you hear the incessant grumble? If you have a stake in the