Wine Ignored Influencers. Now It Needs Them. The wine industry once mocked influencers. Now, even Forbes is saying we may need them. As wine faces declining consumption and changing buyer behavior, the voices once dismissed as “unserious” are starting to look a lot more powerful. Read the Forbes...

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most...

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

In our analysis of Wine Club Scorecard responses, some surprising trends have emerged. Many wineries are missing crucial strategies that could dramatically boost growth and member engagement. Here are some of the biggest opportunities revealed so far: 1. Tracking Member Churn: A Critical Oversight...

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on...

Wine Club Communication Breakthrough! Revolutionary Wine Club Messaging App Pricing starts at $69/mo 🔥🔥🔥If your wine club members complain they don't receive your emails, this message is for you. 🤗 You are not alone... Roughly 50% of your emails are devoured by spam filters. Too many critical...