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New Approaches to Preventing Wine Club Churn

Wine club churn has always been a challenge, but the stakes are even higher as the direct-to-consumer (DtC) wine shipping channel has entered a period of sustained contraction. With 2025 seeing the largest year-over-year declines in both DtC wine shipment volume and value — according to the 2026...

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Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic

For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” For years, wineries evaluating new technology have asked the same...

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Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

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Building Loyalty That Lasts: Retention Strategies for Wineries

In today’s competitive DtC wine market, the real driver of growth isn’t just acquiring new customers — it’s keeping them. Retention leads to higher lifetime value, stronger conversion rates and more predictable revenue. But customer loyalty isn’t automatic. From the first tasting room visit to...

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Wineshipping Welcomes New Chief Product Officer

NAPA—Wineshipping, the national leader in alcohol fulfillment services, today announced it has appointed Pawel Smolarkiewicz as Chief Product Officer. As CPO, Mr. Smolarkiewicz will lead strategy for Wineshipping’s suite of logistics technology products, ensuring the highest quality standards are...

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Wine Shipments to Consumers Soar to Record $3.7 Billion in 2020

Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report shows historic 27% volume growth as buyers valued lower prices and online convenience amid COVID-19 restrictions (BOSTON) January 25, 2021 – Despite a nationwide pandemic that closed tasting rooms and restricted in-person sales for...

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Afternoon Brief, January 25th

Wine Shipments to Consumers Soar to Record $3.7 Billion in 2020: Despite a nationwide pandemic that closed tasting rooms and restricted in-person sales for much of the past year, U.S. wineries shipped more than $3.7 billion worth of wine directly to consumers in 2020, according to the latest...

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DtC Platform eCELLAR Announces Integration with Enolytics

—Partnership helps deliver Best of Class Analytics in Winery DtC Platforms— (Calistoga, CALIF)— eCELLAR is thrilled to announce that Enolytics is now utilizing our open API to seamlessly bring eCELLAR data into their platform. This allows eCELLAR users to leverage Enolytics' advanced analytics...

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