Wine Marketers: You’re Probably Using AI Wrong Here's the way to work with your AI Marketing Assistant... Earlier this year, I leaned into GenAI to learn how it might help wine marketers survive a challenging time. Like many wine marketers, I initially viewed AI as another traditional business tool.  I’d ask a question (input) and wait for the computer’s answer (output).  Results? Sometimes insightful or artful, but often decidedly less so. It turns out I was using GenAI wrong when I first approached this unique beast. Here's what I learned... WORKING WITH AI AS A COLLEAGUE...NOT A TOOL Working with GenAI as a colleague, instead of using it as a tool, made all the difference in the world for me.  Instead of simply saying “write a business plan,” I ask my AI assistants to ask me questions about my goals and limitations, enabling them to do their best work tailored to my needs. Then the give-and-take of my conversations with Gen

Each season brings new and exciting happenings for our World Cooperage Account Managers around the globe as they work with our partner winemakers. We checked in on a few of them recently to see what was shaking in their part of the world. Come take a peek with us! Today we bring you updates from Napa, Sonoma, Israel, Australia, and South Africa. Stay tuned for our next update where we will hear from France, South America, Mexico, Canada and possibly more. NAPA Yuri DeLeon, Account Manager Hi, from sunny Napa Valley! Outwardly, everything seems to be quiet and still, but it is a critical time of year for the vines. Bud break has occurred, and crews are pruning the vines. In cooperage news, I've been busy partnering with wineries on barrel trials for their different programs - including one with Rombauer to see how extended wood aging effects wine maturation. Exciting stuff for sure! In the cellar, it is bottling time for many wineries. White wine barrels are being emptied then