Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

Key Takeaways Regular solar panel cleaning helps maintain energy output by removing dirt, salt residue, and debris that block sunlight and reduce efficiency. Most homeowners should clean solar panels once or twice per year, with coastal and high-dust areas often needing more frequent service....

SURVEY: AI Readiness for Wineries / $100 Gift Card Drawing Apirl 30 The Weinheimer Group is running a 2-minute AI Marketing Readiness Poll right now — gathering data on where wineries actually stand with AI readiness as it relates to marketing and brand visibility. I'll present findings at the 2026...

Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability...

Let’s look at some maps Last week I was in the middle of writing a post about how great this year was turning out. I thought, just as long as growers can avoid something disastrous, this could be a great vintage. Within 24 hours, the Pickett fire grew from a small blaze north of Calistoga to a...

Researchers at the USDA-ARS Appalachian Fruit Research Station—working in partnership with Virginia Tech, Penn State, Rutgers University, and others—are leading a multi-state initiative, Areawide Management of the Invasive Spotted Lanternfly and Tree of Heaven. This project aims to suppress...

The calendar flip from 2024 to 2025 heralded several new packaging regulations, rulemaking updates, and bills with significant implications for consumer packaged goods in North America and Europe. Recent packaging legislation is reshaping packaging requirements for waste reduction, recyclable...

Get Your Cooling System Ready for the Season Ahead As spring arrives and vineyard life begins to bloom again, it’s the perfect time to wake your chiller from winter hibernation. A smooth startup now means reliable cooling when you need it most — whether you’re cold-soaking rosé lots or...

As the effects of climate change accelerate and dangerous weather conditions become more frequent, we have to reduce carbon emissions on a global scale. Even before founding Westcoast Solar Energy, we designed and installed solar panel projects that help reduce carbon footprint, reliance on fossil...

Sustainable farming practices are essential for protecting the environment, improving long-term agricultural productivity, and supporting healthy communities. In fact, many of the methods highlighted today are shared across a variety of certification programs, from sustainable certifications like...