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Annual 2021 DtC Survey Close to an End

There is so much anticipation in the air for an end to the horror show we've all lived the past year. Today wineries are getting ready to reopen to normal service levels, hopefully before Memorial Day! That's a legitimate hope with the increased pace of vaccine availability and improved COVID...

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Custom Canning & Bottling Solutions Designed for Wineries

Expand Your Wine Brand with Rack & Riddle’s Canning & Bottling Solutions Full-Service Canning & Bottling Options At Rack & Riddle, we’re here to help bring your wine brands to life with our canning and bottling options for both sparkling and still wines. Whether you’re scaling up or just starting...

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Younger Consumers & Wine: 7 Proven Marketing Strategies

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....

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Developing a Compelling Winery Brand Story

In a crowded wineshop, where shelves are lined with countless wine bottles vying for attention, what makes your winery stand out? Clearly, it’s your label, but what drives the label? What makes it unique and different? The answer lies in a compelling brand story. A well-crafted story isn’t just...

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How to Prepare for Renting a Generator to Power Your Business

Be Prepared – says the Boy Scout motto, which is a pretty good summary of our advice for renting a commercial generator. We’re all dependent on electricity; when the power goes out, you don’t want to be scrambling to figure out how you’ll get a backup generator on-site, connected, and running....

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Guardians of the Grapes: Falcon Kites a Soaring Success for Vineyards

After veraison, as grapes develop their enticing color in the vineyard, the age-old battle between man and nature — in the form of hungry birds — begins. Vintners and farmers have experimented with gas cannons, reflective flash tape, sonic sound systems, drones and netting to scare off their...

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Get Started With Backup Power!

Acquiring and maintaining the right backup power solution for your facility or home takes planning. Depending upon your goals, you may simply want to put a plan in place for renting a generator when you need it, or you may feel the need to install a stationary, stand-by generator that is ready to...

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How to Prepare for Renting the Commercial Generator You Need

Be Prepared – says the Boy Scout motto, which is a pretty good summary of our advice for renting a commercial generator as well. We’re all dependent on electricity; let’s face it when the power goes out, you don’t want to be scrambling to figure out how you’ll get a backup generator on-site,...

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5 Key Metrics to Accelerate Your Wine & Spirits Sales

The stark limitations of hindsight Driving while looking into your rearview mirror isn’t just dangerous but woefully ineffective. Don’t make the same mistake when measuring your wine & spirits sales. What measurements can be seen in your rearview mirror? Shipments Depletions Accounts Sold Points of...

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Tackling Wine Microbes with (or Without) Sulphur Dioxide

Whenever the topic of wine comes up, and the discussion continues longer than it takes to uncork a bottle of the good stuff, sniffing a cork suspiciously, or say ‘hold my wine’, the conversation will invariably gravitate towards what many consider the wine capital of the world. Not quite a natural...

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