With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago. But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good...

Introduction: From Search to Suggestion Wine consumers aren’t just Googling anymore — they’re asking AI assistants like ChatGPT, Google Gemini, Perplexity, and Grok where to go, what to drink, and who to trust. If your winery’s online presence isn’t optimized for these new tools, you’re already...

You can glean a lot of information about a wine from the label. The next time you walk down a wine aisle, you may notice that you feel comfortable with the common terms and symbols like vintage, place of origin, and percent alcohol, but feel some confusion when you see some of the increasingly...