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Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

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Is Your Winery Website Actually Selling? 7 Proven Ways to Boost Sales and Conversions

Stunning homepage photography. A poetic paragraph about the vineyard. Elegant design. But then… nothing happens. No shop activity. No wine club signups. No urgency to buy. No navigation to guide the visitor on where to go next. And if someone does find the shop or club page, they’re met with a...

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Help your sales team sell more wine with a sales tool kit

Are you and your importer/distributor both eager to tell your story in a way that translates into sales? Consider equipping your sales team with consistent and professional materials (a sales tool kit) that tell your authentic story. A sales tool kit is a toolbox, containing the items that make it...

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Q&A with Director of Winemaking Manveer Sandhu

GET TO KNOW MANVEER SANDHU, OUR DIRECTOR OF WINEMAKING! We sat down with Manveer back in 2020 to ask him some questions, and we’re sharing that interview with you now: You have a degree in neurobiology. Why were you drawn to winemaking? Had you ever considered an alternate career path in the...

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Leeann Froese Wins Master Marketer Award at BC Wine Industry Insight Conference

Leeann Froese, co-owner of Town Hall Brands, has been honoured with the ‘Master Marketer Award’ at the annual BC Wine Industry Insight Conference hosted by Wine Growers BC in Penticton, BC. This distinguished award recognizes outstanding marketing innovation in the promotion of BC wines and...

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Winemaker's Vineyard in the Petaluma Gap

Gapstone is a winemaker’s dream vineyard. This vineyard is ideal for those seeking a prime location to craft multiple prestige cuvees from one of Sonoma County’s most celebrated AVAs. Thoughtfully developed in 2017 with the guidance of Garrett Buckland of Premier Viticulture, the volcanic soils,...

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