Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....
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Afternoon Brief: Announcing Historic Launch of 2025 Old Vine Conference in California October 31 - November
In a pioneering partnership, the prestigious Old Vine Conference (OVC) is teaming up with Zinfandel Advocates & Producers (ZAP) and other notable organizations including California Wines, Lodi Wines and the Historic Vineyard Society to host an extraordinary event series from October 31 to November 4, 2025 in Northern California...
Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on...
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Event Type: Seminar
Location: Springhill Suites 900 El Camino Real Atascadero, California 93422
Date: 5/20/2026
Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026. This ticketed* event includes lunch and...
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Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...
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