Turning Summer Visitors into Long-Term Customers How to make sure they come for the pour and stay for the story Summer is finally here, and tasting rooms are buzzing with sunhats, selfie sticks, and road-trippers on the hunt for their next favorite wine. The influx is real: tasting room visitation...
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Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro,...
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In this episode, George sits down with Karissa Kruse, President & CEO of Sonoma County Winegrowers, to explore her visionary leadership in the wine industry. Karissa shares the inspiration behind crafting a groundbreaking 100-year business plan and what sets Sonoma County grape growers apart from...
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In recognition that climate impacts and marketplace dynamics are becoming more frequent and extreme for farmers, the Sonoma County Winegrowers invited experts from some of the country’s most iconic and innovative companies to gather in Sonoma County last week for its inaugural Farm of the Future...
Read MoreAfternoon Brief: Vineyard Workers Honored as Leaders in Washington D.C.
This month 31 graduates of the Voz de los Viedos (Voice of the Vineyard) Leadership Academy were honored in Washington D.C.. Congressman Mike Thompson helped to organize the event and Alaska Airlines provided the gift of flight....
April is Sonoma County Wine Month! Produced by Sonoma County Vintners (SCV), wine lovers are invited to enjoy in-person and virtual winery experiences, as well as special wine promotions, throughout the month. See the offerings from participating wineries at sonomawine.com/winemonth. Enjoy wine and...
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There is a perfect storm brewing. It is time to batten down the hatches! A recurring theme is coming up in recent WISE conversations all over the country. From our friends in the New York Finger Lakes to wineries in Texas Hill Country, from Woodinville, WA to Temecula, CA we are hearing that...
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There are times in life when we have to react to circumstances that are well outside of anything expected. A pandemic? Well, that's a circumstance none of us have any experience with. That new aspect in all our lives is requiring each of us to adapt, then employ behaviors that are out of the norm....
Read MoreAfternoon Brief, May 21st
Feds Prepare to Call Wine Unsafe: Fears are rising that health authorities in the US will label wine as unsafe to consume in any quantity...