As wineries face increasing pressure to improve efficiency, reduce resources and energy, and maintain premium wine quality, smart tank mixing solutions have become essential. The Vinfoil Wine Tank Mixer, developed by CPE and distributed in the by BevZero, is engineered specifically for wine...

Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

In the Fall 2025 issue of Winescape, Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain, dives into the data behind the decline in alcohol consumption to find its root causes. In this episode of Expert Perspectives, he outlines the five major factors and what he thinks is the biggest driver.

Economic uncertainty continues to dampen consumer confidence and wine demand, with no apparent threats to an abundant grape crop. Wine sales are off to a slow start in 2025 and the glimmers of progress evident in the second half of 2024 have mostly dissipated. I had initially expected to see...

Traditional demand for wine has softened, buyers are pickier, and “default growth” is basically gone. Meanwhile, the consumer mindset has changed dramatically—wellness, moderation, and “I want to drink less but still drink well” is becoming the new normal. That combo is tough on the old playbook....

The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: the wine industry is not in a temporary downturn, it is undergoing a structural reset. We are deep into this adjustment but there is still work to be done. Declining consumption, excess...

2025 reviewed; 2026 opportunities set out This month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the potential pitfalls – that 2026 brings. Will this be the year that wine consumption in Europe and North America...

We call it a Tasting Room, when it’s really a Sales Room. Why is that? After the repeal of Prohibition in 1933, wineries re-opened in an environment where the government was highly suspicious of any and all alcohol sales. On-premise consumption was restricted and considered the purview of saloons,...

The wine and spirits industry is standing on the precipice of a major design evolution. For years, “premium” was defined by weight, excess, and tradition. For 2026, a new definition of luxury is emerging; one that values intelligence over mass, and tactile storytelling over simple visual appeal....