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A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers.

January 12, 2026

Winners Speak Out: Competitions Help Producers Reach New Audiences

A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers. By Alexandra Russell As 2026

wine competitions

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“ZAP is proud to help lead this first-of-its-kind collaboration in California,” says Rebecca Robinson, executive director of Zinfandel Advocates & Producers (ZAP). “Together with The Old Vine Conference, we’re curating vineyard visits, tastings and discussions that will include the world’s leading voices in heritage viticulture, and visiting some of the many wine regions in California where old vines thrive. For anyone engaged in their marketing, cultivation or preservation, this is a must-attend event.”

October 13, 2025

Stories to Be Told: Wonders Await at 2025 Global Old Vine Conference

The 2025 Global Old Vine Conference offers attendees countless networking and learning opportunities. By Alexandra Russell Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal [...]

The Old Vine Conference

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In late October 2025, OVC will launch its first in-person conference, with sessions in Napa Valley, Sonoma County and Lodi, California. “Our digital conferences proved the appetite for global connection on this subject,” says London-based wine marketer Sarah Abbott. “An in-person conference lets us bring stakeholders into the vineyards themselves to share knowledge, taste wines and build the coalitions that are essential for impact.”

August 18, 2025

Old Is New: Global Old Vine Conference Comes to California

This fall, celebrate old vine wines with like-minded growers and producers By Alexandra Russell In 2021, in the midst of the COVID-19 lockdown,

Old Vine Conference

Wine Industry Advisor

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“Every year, we like to evolve the competition to keep up with trends that we see in the industry and with wine consumers and winemakers,” says Groom. “This year, we’ve added three new classes: no alcohol wines, orange wines and red Nouveau styles.”

March 3, 2025

The Power of Two: When a Regional Media Powerhouse Supports Its Local Wine Industry, It's a Win-Win.

Entering the right competition can translate to sales and recognition. By Alexandra Russell On April 1 - 2, 2025, a large cohort of wine professionals

Press Democrat North Coast Wine Challenge

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“Wine competitions are essential because they create an unbiased environment where quality is the focus, giving wineries credibility and exposure.”

February 10, 2025

Marketing that Matters: Attracting New and Curious Consumers to Your Brand

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the [...]

Los Angeles International Wine & Spirits Challenge

Wine Industry Advisor

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“I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing new technologies,” says Robin Mackie, interim CEO of Solectrac, the electric tractor manufacturer that has been in the news this week for its eviction from a Santa Rosa development facility.

April 11, 2024

The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant

Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell “I hate for the truth to ruin a good story, but we’re still here, we’re still […]

Solectrac

Wine Industry Advisor

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Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz Thach welcomed the crowd warmly before jumping right into the data. Wine shipments are down — but so is the entire alcohol category, she pointed out — which means now is the time for bold action and new ideas.

March 21, 2024

Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities

Now is the time for bold action and new ideas. By Alexandra Russell Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz […]

Wine Market Council Liz Tach Danny Brager Christian Miller

Wine Industry Advisor

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Five years ago, Wine Industry Advisor debuted Turning the Tables, a monthly series of interviews that shined a spotlight on the journalists and storytellers within the wine world. Developed and spearheaded by industry publicist Carl Giavanti, TtT has become a readers’ favorite, introducing the people behind the headlines. For this anniversary installment, WIA is turning the tables on Giavanti himself.

December 11, 2023

Turning the Tables on Carl Giavanti

By Alexandra Russell Five years ago, Wine Industry Advisor debuted Turning the Tables, a monthly series of interviews that shined a spotlight on the journalists and storytellers within the wine […]

Turning the Tables Carl Giavanti wine writer

Wine Industry Advisor

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Over the course of the 2-day conference, attendees were provided myriad tactics and strategies for engaging with customers and potential buyers, such as short-form videos and podcasts, text marketing and alternate packaging, as well as future-looking topics including workplace diversity and equity. The breadth of subjects covered brought “direct to consumer” to a whole new level.

January 23, 2023

DTC Symposium Recap: Engaging the Future

Sessions explored channels for improved customer communication and audience interaction. By Alexandra Russell The 2023 Direct to Consumer Wine Symposium, which took place Jan. 18-19, was a forward looking […]

DTC Wine Symposium Free the Grapes!

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Nominations Open for Wine’s Most Inspiring People 2023

October 27, 2022

Submit your nomination for the wine industry’s Most Inspiring People. Today is the first day to submit nominations for Wine Industry Advisor’s annual Most Inspiring People Awards. In 2018, Wine Industry Advisor (WIA) began recognizing 10 inspiring people from our industry each year. The wine...

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