Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh

Facebook Live & Instagram Events Share Tips on Enjoying Sustainably Grown & Produced Wines March 23rd – SAN FRANCISCO — For “Down to Earth Month” in April, California Wines is celebrating the state’s global leadership in sustainable winegrowing with a series of fun and informative virtual events and videos on Facebook Live and Instagram. Throughout April, the free livestream […] The post California Wines Livestream & Video Series Celebrates Down to Earth Month in April appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/23/california-wines-livestream-video-series?utm_source=rss&utm_medium=rss&utm_campaign=california-wines-livestream-video-series Published Date:Tue, 23 Mar 2021 17:57:32 +0000