The tasting room used to be the heart of the winery business model. Walk-ins became club members. Club members became brand ambassadors. Revenue flowed predictably, and the formula worked. That’s changing. Visitation to wine regions is softening and tasting room traffic that wineries once counted...

Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy to understand. But in marketing, a brand is not a physical thing. It’s a symbolic construct. It’s not the label on the bottle or...

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

At LibDib, we’ve always believed in empowering craft Makers with tools and support to thrive in the complex world of three-tier distribution. That’s why we created LibDib Gold, a premium membership tier designed for serious brands ready to scale. With Gold, you get more than distribution—you get...

Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls. But what if you could bottle that magic and uncork it anywhere in the world? Today’s top-performing wineries aren’t...

In today’s evolving alcohol industry, one-size-fits-all distribution no longer works for every brand. Consolidation across the three tiers, shifting priorities at large distributors, and increasing demand for control and flexibility have changed the game—especially for small to mid-sized wine and...

As the wine industry continues to evolve, establishing a strong DtC presence has become increasingly crucial for wineries of all sizes. Here are some strategies to explore for your winery’s DtC efforts: 📖 Craft a Compelling Brand Story People love to feel a connection with wine. Craft a...

6 years ago today LibDib launched three-tier e-commerce and wholesale distribution to all wine and spirits Makers San Jose, CA, March 22, 2023 — LibDib today celebrates the 6th anniversary of the launch of online wholesale alcohol distribution and the LibDib e-commerce platform. On March 22, 2017,...

Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID...