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Marketplace Roundup: March 2026 Edition

2025 Dry Creek Valley — Cabernet Sauvignon This excellent bulk wine listing features over 8,600 gal. of 2025 Dry Creek Valley Cabernet Sauvignon from Lytton Manor Vineyard, a site known for its certified organic farming and deep-rooted commitment to sustainable viticulture. Grown in one of Sonoma...

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Sonoma County Clarifies Use of the Type 93 Estate Tasting Event Permit

Assembly Bill 720 created a new Estate Tasting Event Permit (Type 93) that allows Type 02 wineries to exercise their tasting room privileges at properties they own or control, whether adjacent to the licensed premises or at non-adjacent vineyard sites. While this new privilege offers wineries...

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Why Glass Color Matters for Wine and Spirits Preservation

For winemakers and distillers, crafting exceptional beverages is only part of the journey. To ensure your product maintains its premium quality and reaches consumers in perfect condition, the preservation of both its taste and appearance is critical. This is where the often-overlooked factor of...

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Solar Panel Cleaning: How Often Should You Really Do It?

Key Takeaways Regular solar panel cleaning helps maintain energy output by removing dirt, salt residue, and debris that block sunlight and reduce efficiency. Most homeowners should clean solar panels once or twice per year, with coastal and high-dust areas often needing more frequent service....

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Film & TV Placements: The Untapped Marketing Channel Wineries Are Missing

For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more...

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Why Visual Content Is No Longer Optional for Wineries

Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

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Innovative Ways to Improve Your Wine Packaging Game

Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging...

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When Does Custom Winery Equipment Actually Make Sense?

When wineries plan upgrades to their crush pad or cellar infrastructure, one of the most common questions we hear is whether it makes more sense to invest in standard equipment or a custom-fabricated solution. Both approaches have their place. In many cases, the most effective system combines...

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Every Milliliter Matters: Affordable Filtration for High-Quality Wines

Techniques available to winemakers, especially for those crafting fine white and sparkling wines, have continued to evolve through the years, providing more sophisticated options for fine-tuning the style and complexity of their finished products. Winemakers frequently use cross-flow filtration for...

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Oregon SB 916: Unemployment Benefits for Striking Workers? What Oregon’s New Law Means for Winery and Vineyard Employers

If you employ full-time staff, seasonal crews, or part-time help in Oregon’s wine industry, there’s a new law that could change how you approach labor planning and workplace disputes—especially during your busiest seasons. Oregon Senate Bill 916 (SB 916) makes Oregon the first state in the country...

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