Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has created something genuinely new: a single operational stack that connects your tasting room, your wine club, your online store, and your loyalty program under one customer record. That convergence has real operational consequences — and it's why an increasing number of wineries are consolidating everything onto Shopify. Here's what's actually different. Your Card on File, Finally Done Right One very frustrating limitation of running a winery business on Shopify used to be simple: Shopify didn't let you vault a customer's payment card and charge it later for anything other than a subscription — not from your POS or your back office or sales team for one-tim

Industry professionals throughout the United States have until May 14, 2021, to participate in the 2021 Wine Industry Financial Benchmarking Survey conducted by Moss Adams, one of the leading accounting firms in the US serving the wine industry. Moss Adams is collecting data from 2020 through a confidential online survey that addresses price points, geography, business models, distribution channels, varietal focus, and other financial and operational challenges related to the long-term outlook for the wine industry. The survey is structured to provide comparative data from individual businesses across the industry, particularly within specific peer groups using a common sizing application. The survey was previously completed in 2017 and provided insightful and useful information.The benchmarking report that comes from the survey is an invaluable tool for an industry that only recently began to engage in more peer group financial comparisons and studies. Those data points will give wine

Industry professionals throughout the United States have until April 30, 2021, to participate in the 2021 Wine Industry Financial Benchmarking Survey conducted by Moss Adams, one of the leading accounting firms in the US serving the wine industry. Moss Adams is collecting data from 2020 through a confidential online survey that addresses price points, geography, business models, distribution channels, varietal focus, and other financial and operational challenges related to the long-term outlook for the wine industry. The survey is structured to provide comparative data from individual businesses across the industry, particularly within specific peer groups using a common sizing application. “The information is used as a measuring tool to see how you stack up against other companies and can be applied no matter what size you are,” said Jeff Gutsch, a Moss Adams partner and leader of the firm’s Wine, Beer, & Spirits group. “It provides insight into alternativ

Ten years of data show execution, not traffic, is the defining factor in DTC success As wineries navigate softer tasting room traffic, rising costs, and heightened pressure on Direct-to-Consumer performance, a new white paper from WISE underscores a critical industry truth: sustainable DTC growth is driven less by volume and more by consistent execution inside the tasting room. The report, The Tasting Room Benchmark Report: 10 Years of Mystery Shopping Insights, draws on more than a decade of WISE Mystery Shopping data, analyzing 6,000+ real guest experiences across U.S. regions, winery sizes, and business models. The findings point to a persistent gap between strong hospitality and the behaviors that most directly influence revenue, loyalty, and lifetime value. WISE Mystery Shopping evaluates tasting room performance using a consistent, behavior-based framework that measures both hospitality and sales skills across more than 80 observable criteria. These insights r

What makes Enolytics different from any other reporting platform? It’s a fair enough question, and we’re always glad to respond. Lately we’ve been starting with this graphic, of what’s above and below the surface when it comes to wine data. It’s like an iceberg in the ocean. The “tip of the iceberg,” above the surface of the water, is what most wineries see and use when it comes to data: dashboards, reporting, and benchmarking. But these elements, while essential, merely scratch the surface of what data can reveal about a wine business’ health and growth. Those things report, yes, but on sales that have already happened in the past. Notice the penguin at the top of the graphic! Which is appropriate enough: they’re comfortable and familiar there, but hardly adventurous or trail-blazing. It’s what lies beneath the surface — the deeper insights — that are vast and transformative. Growth-oriented, and forwar

Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two. The 2026 National Direct Sales Survey takes about 10 minutes. Your responses help tell the story of what's really happening across the industry. What we are measuring: Sales channel performance Shipping volumes and trends Compliance costs and challenges Consumer behavior shifts What's working in 2025 We'll combine your responses with transaction data from over 3,000 producers using Vinoshipper to create the most accurate picture of direct sales in the industry. Take the survey Survey closes December 7, 2025. On January 15th, we'll host a webinar with Wine Industry Network to share our findings and publish the full report. The more producers who participate, the stronger the data becomes for all of us. Check out the National Direct Sales Report 2025 here.

Join Vinoshipper and Wine Industry Network for a comprehensive review of the 2026 National Direct Sales Report, the industry's most extensive benchmarking study of direct sales performance. What you'll learn: We'll analyze data from wineries, cideries, meaderies and distilleries combined with transaction data from over 3,000 producers to reveal: Sales channel performance across the industry Shipping volume trends and regional patterns Regulatory challenges How consumer behavior shifted in 2025 What strategies worked (and what didn't) About the report: The 2026 National Direct Sales Report represents the most comprehensive look at direct sales in the wine industry. Built from survey responses and real transaction data, this report tells the story of what's actually happening across tasting rooms, wine clubs, and e-commerce channels. Haven't taken the survey yet? The survey is open through December 7, 2025. Your anonymous responses strengthen the industry's un

A pioneer in innovation applied to wood for winemaking, Pronektar is expanding its range with the launch of PureVan, a new type of wood chip specially designed to offer a vanilla aroma of unprecedented intensity and purity. Designed as the first in a future series of “ingredient” chips, PureVan meets the expectations of winemakers looking for rich profiles, marked by sweetness and without excessive tannic structure. A strategic need... The PureVan project was born out of an initiative launched in 2017-2018, following an in-depth audit of the existing range and market benchmarking. This analysis highlighted the versatility of the offering, while revealing a significant opportunity for development around chips with more targeted and intensely characterized profiles, meeting specific oenological objectives. A research and development program was therefore launched with two essential conditions: richness and precision. Laboratory tests quickly showed that two par

Vancouver, BC — September 9, 2025 — For years, Commerce7 has empowered wineries with tools and insights to deliver exceptional customer experiences. Today, the company is taking that mission deeper with the acquisition of WinePulse, the industry’s leading reporting and analytics solution.  With this acquisition, Commerce7 is addressing one of the biggest requests from wineries: enhanced reporting. WinePulse, founded by Remy Sabiani, has become the benchmark for DTC reporting, trusted by more than 240 wineries. Integrated into Commerce7, WinePulse will provide wineries with unparalleled visibility into their business performance, all within the modern DTC platform they already rely on.  “Our industry is facing real challenges. Consumer habits are shifting, costs are rising, and competition is intensifying,” said Andrew Kamphuis, President of Commerce7. “Transactional tools alone are no longer enough. Wineries need intelligence and clear, act

The insights below are drawn from Silicon Valley Bank's Peer Group Analysis database, a proprietary program designed to help wineries benchmark performance. By aggregating company financial statements into anonymous data bands, we’ve created a robust set of financial metrics that reveal industry trends and performance standards across the wine sector. Our most recent analysis focuses on 2024 year-end financial statements from 86 premium West Coast wineries with diverse business models. Last year, the average winery in the group produced roughly 15,000 cases and sold approximately 11,000 — offering a representative snapshot of performance across the premium segment. Click the link to see the additional observations from the dataset. Exclusive data from SVB - Benchmarking the premium wine industry.pdf