In this WIN Insider Series episode, George Christie interviews Courtney Benham, Owner and President of CNB Family of Wines, alongside team members Nina and Remy. Courtney shares his journey from Bakersfield farming family to wine industry leader, discussing the evolution of his brands including Blackstone and Martin Ray. The conversation highlights CNB’s innovative Rookie Club—a new wine club concept targeting millennials and Gen Z with approachable pricing, easy subscriptions, and casual events like trivia nights. They also address current industry challenges including distribution pressures and economic headwinds, emphasizing how passion, relationships, and adaptability are essential for family wineries to thrive in today’s complex market.