Wine Industry Sales Education (WISE), the leading provider of Direct-to-Consumer (DTC) sales education, leadership coaching, and certification for the wine industry, today announced the launch of WISE Public Speaking Pathways, a new suite of live, practice-based public speaking courses developed in...

WISE and Enolytics are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring our clients and colleagues. Together, we aim to redefine how wineries turn data into action—improving sales execution, revenue outcomes, and long-term...

You know how we're always saying that data is only powerful if you know what to do with it? Well, we just made it a whole lot easier to do exactly that. Enolytics and Wine Industry Sales Education (WISE) are officially partnering up—and we couldn't be more thrilled about the benefits and value that...

Event Type: Seminar

Location: St. Francis Winery - 100 Pythian Rd, Sonoma

Date: 12/16/2025

Sonoma wineries and tasting rooms are navigating a challenging year - softening visitation across the county paired with rising pressure to sustain revenue, club performance, and long-term guest engagement. And yet, across Community Benchmark’s dataset, the top 20% performing wineries are doing...

Wine Industry Sales Education (WISE) is proud to announce the launch of the WISE Rising Star Scholarship Program, three professional development scholarships designed to invest in the people shaping the future of the wine industry. Now in its 16th year supporting winery DTC, WISE continues its...

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual...