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Make a Splash, Steal the Show: An Interview with Steve Randazzo, Expert in Experiential Marketing

Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID...

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Marketing Fundamentals for Small Wineries

You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed. How do you get the word out? This is not a trivial task. You could have the most delicious wine on the planet,...

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Standard Work All wineries and vineyards follow some form of “Standard Work”. They have at least some documented processes or system controls (purchases and expense limits and approvals, etc.), reporting structures, compliance reporting and so on. Many will have additional business and operational...

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