
Agency Hires Wine Industry Marketing Expert, Kristin Rice AUSTIN, Texas (February 23, 2021) — Kerrville Hills Winery and Texas Heritage Vineyard both selected Big Thirst Marketing as their agency of record responsible for marketing programs to enhance winery growth. The marketing agency is tasked...
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By Cheryl Durzy, Founder & CEO, LibDib From my desk here at LibDib, the recent closure of Drizly has been a topic of both professional and personal contemplation. Drizly wasn't just another tech startup; it was a pioneer in the compliant delivery of alcohol, blending innovative tech with a flair...
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If you’ve been reading any marketing articles in the past few years, it’s all about multichannel marketing – or how you coordinate your messages across channels. At WineGlass Marketing, we have been testing and have some exciting case studies today to share on the benefits of integrating your...
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Welcome to our fifth installment of LibDib's multi-part series on the topic of E-Premise. This time we highlight Thirstie, a technology company that connects alcohol brands with consumers through DTC-like e-commerce, consumer adoption and data intelligence solutions. Companies like Thirstie, are...
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Our fourth installment of LibDib's multi-part series on the topic of E-Premise features Barcart, a company focused on powering alcohol brands by enabling compliant DTC sales with geo-targeted marketing capabilities. As you know by now, E-Premise is an important part of the evolution of three-tier...
Read MoreThe focus on E-Premise continues here at LibDib! Welcome to the third installment of LibDib's multi-part series on this important topic. This week Big Thirst, Inc. takes the center stage to talk about its e-commerce platform that further accelerates sales for spirits brands. For those of you new to...
Read MoreCreating and executing an effective growth strategy is where a lot of successful Makers hit a stumbling block. Their wine and spirits products are selling well, there’s demand and room for expansion, but what do the next steps look like? LibDib’s Director of Maker Experience, Tanya Riesbeck, has...
Read MoreAfternoon Brief: Senator Alvarado-Gil Calls for Legislative Action as California Winegrowers Struggle

The wine industry has faced a series of setbacks in recent years, as the supply of grapes has grown while demand has dropped, leading to grape prices that are so low that, in some cases, it costs growers more to harvest grapes than they would get back by selling them...


