After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

Maintaining wine balance in a changing climate Climate change is reshaping the wine industry. In many wine regions, each year seems to set new records for the hottest or driest growing season, followed by the earliest harvest dates yet. Such accelerated ripening is disrupting grape physiology;...

by Stacey HeuerAs we approach Thanksgiving, it’s a time to pause and reflect on the past year—the lessons we’ve learned, the challenges we’ve navigated, and the many things we have to be grateful for. For those of us in the wine industry, this reflection feels especially meaningful. The past year...

A WINERY GUIDE TO AVAILABLE RESEARCH You know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your homework first. And no, we don’t mean journaling your feelings over a glass of Pinot. We mean secondary...

American winery owners from coast to coast rely on Process2Wine winery management software to make each day run smoothly. Process2Wine software is developed by Ertus Group, a French company that came to the US with decades of grape-growing and winemaking experience built into a grape-to-bottle...

Even a single exposure of grape vines to fire smoke can lead to the presence of detectable smoke taint in finished wine. Smoke taint is not an easy problem to fix, and depending on the level of contamination it might require the application of several different techniques on the same wine or juice....

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

Since 2016, Sugarloaf Crush has put together a winning combination of stellar production equipment and tailored processes designed to create ultra-premium wines of all varieties. As the winemaking community eagerly anticipates California’s full reopening sometime this summer, Sugarloaf Crush is...

Avoid Shipping Delays: Order your 2021 Harvest Equipment this Month In the market for new harvest equipment this year? Whether you’re looking to add on to or upgrade your grape handling equipment, or are interested in purchasing a new press, now is the time to place your orders to ensure your...

Winemaking Inventor Vijay Singh Has Revolutionized Small Wineries! Clark Smith explains how Vijay Singh has made his and other small winemakers' lives better: This master inventor has asked me to send you an email explaining his work. I am delighted to do so because he has eliminated from my life...