Divergan F (PVPP), BASF’s unique polymerization process produces the purist polyvinylpolypyrrolidone, which is completely insoluble in must and wine. Divergan F is selective in binding phenolic species such as catechins and leucoanthocyanidins with minimal effect on flavor and aroma. Key Features...

It’s no secret that people are drinking less. The consistent, downward trends in alcohol consumption are presenting significant challenges to the wine industry, which is already having to operate in a complex, competitive marketplace. In order to dissect what is happening in the world of wine and...

Don't miss this featured bold prediction from the virtual conference - Bold Predictions: Thriving Post-Covid...

State of the Industry; The Wine Market and Consumer Are Evolving – So Should You In this data-driven session, Dr. Chris Bitter, Senior Wine and Grape Analyst for Terrain / American AgCredit, will break down the key trends shaping both retail and direct-to-consumer wine sales. He’ll examine the...

Event Type: Seminar

Location: Santa Rosa, CA

Date: 3/13/2024

Please join Sonoma County Vintners and American AgCredit’s Terrain Analysts for a look at macroeconomic forecast and trends in the vineyard and wine markets. Hear Agriculture and Macroeconomics Analyst, Matt Clark, discuss the impacts of interest rates on investment decisions, rising production...

Starting last November, American AgCredit is now offering Terrain, at no charge to their customers. Terrain is a team of analysts and economists who provide insights on economic factors, trends and markets. Terrain’s senior wine and grape analyst, Dr. Chris Bitter, has published his first outlook,...

As the president of Allied Grape Growers, a cooperative of over 450 grape growers in California, Jeff Bitter has had a challenging year….like much of the wine producing community... The post Coastal Winegrape Market Won’t Return to Normal Until 2023-24 appeared first on Wine Industry Advisor....

Event Type: Webinar

Location: Online

Date: 2/11/2026

For the fourth consecutive year, four seasoned wine industry thought leaders return to examine the critical challenges and opportunities defining the wine landscape in 2026. Each panelist will share their most important predictions and trends that wineries need to understand to thrive in the year...

In the Fall 2025 issue of Winescape, Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain, dives into the data behind the decline in alcohol consumption to find its root causes. In this episode of Expert Perspectives, he outlines the five major factors and what he thinks is the biggest driver.

As a wine consumer, if you are looking for qualitative low-to-no-sulfite wines, you know it can be challenging. As a winemaker, if you are trying to craft wines with lower levels of sulfites, you know it is difficult to achieve. It requires a deep understanding of your processes, a solid knowledge...