National Direct Sales Report Webinar this Friday Date: January 16, 2026 Time: 11am PST Register: https://wineindustryadvisor.com/event/vinoshipper-2026-national-direct-sales-report/ Vinoshipper releases its 2026 National Direct Sales Report this Friday with a webinar and full report. The data is...

Walk into almost any winery this week and you’ll see the same thing: equipment everywhere, barrels tucked into every open spot, and crews doing their best to move fruit through a cellar that already feels packed. Harvest always brings some level of chaos, but this year the space squeeze seems to be...

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC...

Adding automated irrigation to the farm can seem overwhelming. When tasks have always been completed manually (or previous attempts at automation have failed), bringing automation to the table will be uncomfortable and might even feel scary. Yet, you know that with the increasing costs of labor and...

“We successfully automated almost every irrigation set last season on 60 acres of the ranch, running the pump at night and freeing up irrigator hours to irrigate other blocks on the ranch during the day. For the first time, I can say that these blocks were sufficiently irrigated, and last year’s...

Until now, getting reliable weather and soil data meant installing and maintaining a physical weather station, or relying on generic, imprecise forecasts. Verdi Weather changes that. This new feature gives you hyper-local weather data, right inside your Verdi dashboard. Powered by Precip, it puts...

Introducing the Verdi Smart Valve Precision irrigation depends on one thing: knowing that every irrigation is delivered exactly as planned. For specialty crop growers managing multiple blocks, varied valve sizes, and rising production costs, achieving that level of control and visibility has often...

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024...

Use a simple DTC marketing tactic to double your holiday wine sales this year Experienced wine merchants know holiday sales drive most of their DTC revenue. What’s not as widely known is that a simple summertime tactic can double the holiday sales of any DTC wine merchant later in the year. Leading...