Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April...

Bloom signals more than color in the field. It marks the transition into one of the most critical irrigation periods of the year. As crops move from dormancy into active growth, water demand begins to shift quickly. Root systems wake up. Canopies expand. Evapotranspiration increases. What worked...

Vineyard Robotics is transforming how wine grape growers monitor and manage their crop. Our AI-powered camera systems gather precise, vine-level data from bud break to bloom to harvest. Easily mount the system to any ATV, tractor, or farm vehicle and drive any speed from 1–12 mph past your rows....

Since its launch in 2022, ChatGPT has swept into our lives like a whirlwind romance. It’s the new Google for our age. Don’t know what to cook for dinner? ChatGPT it. Need to finally draft that pesky email? ChatGPT it. In fact, some people are literally dating the chatbot. CBS Saturday Morning...

Each summer, Sunridge Nurseries looks forward to participating in the various table grape field days organized by our esteemed breeding partners, Grapa Global™ and Bloom Fresh Global™. These events serve as a celebration of innovation, where we explore the forefront of fruit cultivation...

If this year is defined by a singular emotion, it’s anxiety. That’s nothing new in farming, however I’m talking about anxiety over the abysmal grape market rather than any natural phenomenon. Many of us were so busy scrambling for buyers, we may have forgotten to notice just how great the weather...

Wakefield Taylors Wines and 1800 Milenio Take Top Honors July 14, 2025 — Winners have been announced in the 18th annual Women’s International Wine & Spirits Competition (IWWSC). The competition, which took place recently in Santa Rosa, Calif., was founded on the premise that the majority of wine...

Get Your Cooling System Ready for the Season Ahead As spring arrives and vineyard life begins to bloom again, it’s the perfect time to wake your chiller from winter hibernation. A smooth startup now means reliable cooling when you need it most — whether you’re cold-soaking rosé lots or...

Sonoma County is home to a remarkable array of native plants, each contributing to the rich tapestry of our local ecosystems. These plants are not only beautiful but also play a critical role in sustaining the health of our environment. From the rugged coastal ranges to the sun-soaked valleys of...