Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

In our analysis of Wine Club Scorecard responses, some surprising trends have emerged. Many wineries are missing crucial strategies that could dramatically boost growth and member engagement. Here are some of the biggest opportunities revealed so far: 1. Tracking Member Churn: A Critical Oversight...

Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on...

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that...

Written by Jeanette Tan The 2025 Silicon Valley Bank Annual Direct-to-Consumer (DTC) Wine Report, released in early June, is full of insights especially relevant for small, family-owned wineries. As Rob McMillan notes, there is “tangible evidence that we’re moving forward through this cycle,” and...

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most...

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping,...

Bottle360: Redefining DTC Wine Sales Proven Bottom-Line Results The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization...

Boost Holiday Wine Club Sales with a Mobile App Ready in 7 Days Let’s not beat around the bush… Direct-to-consumer (DTC) wine sales are down, and fewer wine country visitors fill our tasting rooms. So, this holiday season, all eyes are on wine club sales. But you already know there’s a problem....

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what...