For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...
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Two K Farms Cidery and Winery 2022 Bubbly Riesling Takes Top Honors November 15, 2024 — Winners have been announced in the 2024 Harvest Challenge Wine Competition. After two spirited days of judging,Two K Farms Cidery and Winery 2022 Bubbly Riesling took the top prize. It was also awarded Best of...
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Lula Cellars 2020 Rescue Block Pinot Noir Takes Top Honors November 17, 2023 — Winners have been announced in the 2023 Harvest Challenge Wine Competition. After two spirited days of judging, Lula Cellars 2020 Rescue Block Pinot Noir took the top prize. It was also awarded Best Red Wine and Best of...
Read MoreAfternoon Brief: Wine Marketing Surfs the Youth Edge
Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
Afternoon Brief: Smoke Taint Revolution - Carbon Fabric to Become Vineyard-Wide Netting
As wildfires become more frequent and intense due to climate change, the need for smoke taint prevention has never been more critical. One of the most exciting developments in this space is the research into activated carbon fabric - an innovation that could potentially protect vineyards from smoke damage...
Afternoon Brief, May 20th
Wine Comes Roaring Back: Is all the panic about wine's decline much ado about nothing?...
Afternoon Brief, April 18th
E-Tongue Can Detect White Wine Spoilage Before Humans Can: While the electronic tongue bears little physical resemblance to its namesake, the strand-like sensory probes of the “e-tongue” still outperformed human senses when detecting contaminated wine in a recent study...
Afternoon Brief, February 12th
Napa Finds Itself in Court: Napa authorities – and several of the region's wineries – have been ordered to attend court, but no one is quite sure why...
Afternoon Brief, February 1st
Vinoshipper Releases 2nd Annual Craft Wine Direct Sales Report: Vinoshipper, the nation’s largest Direct-to-Consumer (DTC) wine shipping platform with more than 3,000 clients, released its second annual report today that shows a unique and optimistic perspective on direct sales across 47 states...