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Younger Consumers & Wine: 7 Proven Marketing Strategies

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....

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Bouchard Cooperages Supports Restaurant Workers and Sommeliers with Stock Barrel Promotion

As valuable members of the restaurant and wine community continue to be affected by COVID-19 interruptions, Bouchard Cooperages and it’s family of coopers that include BILLON, DAMY, MAURY, EUROPEAN COOPERS HUNGARY and MASTER COOPERS have pledged their support by donating $25 for each 2020 stock...

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