We are certainly living in different times—times that are difficult to predict and even harder to plan for. Challenges originating far outside our professional world are quickly impacting our day-to-day operations and, ultimately, your business. Throughout 2026, suppliers across the industry have...

Know Your Customers. Sell More Wine. Your POS should do more than process transactions — it should help you sell. With Commerce7, every tasting room interaction becomes a personalized experience that drives higher sales. Wineries using personalized online shopping pages on Commerce7 see nearly 6x...

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago. But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good...

In the tasting room, you personalize the experience by understanding the context of your relationship with the customer. If, for example, a visitor mentions that they're a club member, you'll provide them with a different experience than if they were a first-time visitor, entirely new to your brand...

At Flextank we believe Oxygen is arguably the most important ingredient in winemaking... and we treat it that way. (We went so far as to add a hidden 'O2' in our Flextank logo! Can you spot it?) The relationship between oxygen and any truly outstanding wine is a well-choregraphed dance. On one...

Walk-in Reservations Add a walk-in reservation directly from the property map. Click on any table that doesn't already have a reservation to create one. Optionally attach a customer, select the reservation type, and adjust the start time if needed. You'll be prompted for payment if required for the...

When potential customers are looking for Tasting Rooms to visit, what do they do? Well, 82% of them will search for businesses "near me" on Google, and 68% of them are most likely to select a business with positive reviews. Most of us do this when searching for restaurants, activities, stores,...

Event Type: Webinar

Date: 4/18/2023

When potential customers are looking for Tasting Rooms to visit, what do they do? Well, 82% of them will search for businesses "near me" on Google, and 68% of them are most likely to select a business with positive reviews. Most of us do this when searching for restaurants, activities, stores,...

Event Type: Webinar

Location: Webinar

Date: 7/6/2022

Join us on July 6th at 10am PT for an overview of compliance requirements for beverage alcohol suppliers including different tax types, presented by Shannon Fahey of Avalara. Avalara will give an update on recent regulation changes for DTC fulfillment houses, licenses and tax, plus enforcement...

It's all about Loyalty Rewarding your customers for their loyalty is pivotal to your business. A well designed loyalty program can help sustain long-term growth by increasing customer retention, creating strong brand associations and increasing sales, all while making your customers feel...