Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

Maintaining wine balance in a changing climate Climate change is reshaping the wine industry. In many wine regions, each year seems to set new records for the hottest or driest growing season, followed by the earliest harvest dates yet. Such accelerated ripening is disrupting grape physiology;...

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

Sustainability in winemaking goes far beyond vineyards, irrigation, and lightweight glass. Increasingly, wineries are looking deeper into their production cycle—and discovering that one of the most impactful places to make change is in the cellar itself: the oak barrel. Each new wine barrel...

First, let’s all agree: being a winemaker isn’t a walk in the park. It’s a profession that requires a nuanced balance of art and science, tenderness and grit, lengthy independent work, and highly social engagements. From the cellar’s depths to the head of the table at a winemaker dinner, the...

Santa Rosa, CA—Santa Rosa Junior College’s Wine Studies program launched a new degree for Wine Cellar Workers. The degree teaches students, through hands-on experience, the theory and practices used in the production of wine, including basic grape growing practices and vineyard decisions, steps in...

If you’re a winemaker, winery owner or executive, you know that crafting wine is anything but a straightforward manufacturing process. And small decisions can make and break profits. Winemaking isn’t a simple recipe; it’s an evolving blend of art, science, and constant hands-on adjustments. Every...