Event Type: Webinar

Date: 4/22/2026

You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first...

In this episode of the WIN Insider Series, George Christie sits down with Alison Crowe, Vice President of Winemaking and Partner at Plata Wine Partners, to explore her remarkable journey through the wine industry. From her early days growing up in California’s Central Coast to studying viticulture...

See our AI-powered camera system scanning technology in action and our industry-leading FruitScope data platform at work. Learn how growers are getting accurate yield estimates, precise vine inventories, and using vine-level insights to make faster, more precise, and more profitable decisions in...

Audra Cooper & William Goebel – Turrentine Brokerage to Present at Central Coast Insights A short crop and wildfires evened out the bulk market, which was long prior to the 2020 harvest. Now that inventories are depleted for Central Coast fruit and prices have risen, what can we expect to see in...

HOBO Data Loggers receives “Crop Monitoring Solution of the Year” in 2025 AgTech Breakthrough Awards Program for the HOBOnet Wireless Sensor Network Annual awards program recognizes innovation in agricultural & food technologies around the globe BOURNE, Mass., – HOBO Data Loggers, a LI-COR®...

Growing up in the small town of Shandon, CA, Alberto was told that success might be out of reach. But working side by side with his father in the vineyards, he learned that dreams are worth fighting for. After graduating high school with honors, Alberto earned a welding certificate at Cuesta...

Lumo, the precision irrigation system growers use to irrigate to plan, has just released their new Irrigation Insights Report titled, Closing the Execution Gap: How Block-Level Irrigation Data Drives Profitability. The report presents first-of-its-kind block-level irrigation data collected from...

Our latest Sustainable Winegrowing podcast episode brings together two of Turrentine Brokerage’s leading experts—Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker—to explore how the wine industry can navigate a market defined by oversupply, shifting demand, and...

The Next Chapter by Steve Fredricks One thing that’s certain in the wine business: change. We are constantly adapting to unpredictable consumer trends, unexpected weather patterns, variable crop sizes, and fluctuations in the cycles of supply and demand. Change is also something to which we adapt...

California’s bulk wine and grape markets continue to be active but feel a little less active than in January and February as buyers assess their casegood sales and wait to gain a better idea of the 2021 crop potential. Nielsen numbers for March suggest wine’s off-premise dollar sales are continuing...