Design Your Own Custom AI Concierge for FREE Affordable pricing starts @ $69/mo Websites, not tasting rooms, are the first point of contact for most consumer journeys.  Still, too many merchants greet website visitors with pretty pictures and pushy pleas to share personal contact info before they’re welcomed with any semblance of hospitality. That’s why VinterActive created an AI Winery Concierge -- a multi-channel chatbot -- trained in the art and science of delivering attentive, personalized customer service 24/7. Why Add an Affordable AI Concierge to Your Team? KEY BUSINESS BENEFITS KEY MARKETING FEATURES Helps guests 24/7  Boosts wine sales Saves time & money Drives engagement Improves customer service Frees up small marketing teams to accomplish more Fully customized personas Detailed brand training Self-learning mode Compliance aware Asks for feedback Multichannel/multilingual: chatbot, standalone, mobile app, Shopify, SMS, email, In

Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow grapes are the last ones to see such innovation. And since then, AI has grown exponentially. If two years ago you were playing around with Chat GPT to create bizarrely distorted images and learn about tax loopholes, you can now go onto the likes of Claude and have it just create a website for you from a single prompt. Chatbots like this have essentially eliminated the need for entry-level coders. However Claude is a computer, so it makes sense that it’s gotten very good at writing code for other computers. Similarly Chat GPT has digested the entire internet, and curates any answer for you by plucking it from its vast network of information. Sometimes its correct, and other t

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t about branding. It was about structure. Most winery websites aren’t broken, but they aren’t built as decision environments either. Calls to action are unclear, revenue pathways are buried, shipping surprises appear late, and wine club often lives in isolation instead of throughout the buying journey. After auditing winery sites across regions and production sizes, the pattern is consistent: performance is constrained by friction, not effort. Most wineries don’t have a traffic problem. They have a conversion architecture problem. Before increasing ad spend or launching another promotion, run a winery website audit — on your phone. Start at the homepage and move t

Since its launch in 2022, ChatGPT has swept into our lives like a whirlwind romance. It’s the new Google for our age. Don’t know what to cook for dinner? ChatGPT it. Need to finally draft that pesky email? ChatGPT it. In fact, some people are literally dating the chatbot. CBS Saturday Morning recently reported on Chris Smith, a man who claims to have fallen in love with ChatGPT. He’s even proposed. She said yes. It’s a heartwarming tale that forebodes the end of human civilization as we know it. Of course, the insatiable demand to have all our questions answered and our heart’s deepest desire fulfilled at the push of a button comes with ripple effects—not only for our souls, but our wallets. The AI boom has unleashed a construction spree of energy-hungry data centers to support the tech’s exploding use, requiring utility companies to upgrade their infrastructure, which is then passed on to the average consumer in the form of electricity bills

Introduction: From Search to Suggestion Wine consumers aren’t just Googling anymore — they’re asking AI assistants like ChatGPT, Google Gemini, Perplexity, and Grok where to go, what to drink, and who to trust. If your winery’s online presence isn’t optimized for these new tools, you’re already behind. That’s where AIO (Artificial Intelligence Optimization) comes in. This guide is a step-by-step roadmap to get your winery ready to be recommended in AI-driven results, and how Corksy Insights can help. What is AIO, and Why Should Wineries Care? AIO (Artificial Intelligence Optimization) is about making your winery's online presence easy for AI agents to understand, trust, and recommend. Unlike traditional SEO, AIO focuses on the signals that AI tools use to generate answers, not just search results. Local SEO vs Local AIO at a Glance: Local SEO Local AIO Goal Rank on Google/Search engines Be recommended by AI assistants Tools Google Busi

According to market research, “The precision viticulture market is expected to reach $ 1,546.6 million by 2022. The market is driven by government support for the adoption of viticulture modernization techniques. 1   A global market with high potential to be conquered Another approach consists of evaluating the market via the size and number of properties using a typology derived from available statistical data.   With its SaaS Process2Wine software, ERTUS GROUP has branches in France (Bordeaux, Champagne, and Languedoc), in Canada (British Columbia), and in California (following the acquisition of the company Wine Management System). Beyond showing our ability to adapt to different regions, these experiences have enabled us to assess the needs of producers and to show that Process2Wine responds to a real need in the world wine market. True to our international development marketing strategy, we are now extending our market research to other wine-produc

Winery marketing teams are in overdrive these days—accelerating efforts to attract younger consumers, growing wine club membership and elevating tasting room and online interactions for prospective visitors and buyers. In the end, effective communication to meet these goals is a must.  Many small and mid-sized wineries have staffing limitations that make providing quality tasting room experiences and handling call-ins while also attending to texts, emails and online orders a daunting challenge.  Evgeny Bazhutov founded WineSpot AI to help wineries fill this gap. “Before launching our automated support app, we spent eight months researching the U.S. winery market to assess automation levels in business processes, customer support structures and the key pain points wineries face. Through over 100 interviews with winery employees and business owners, we found that wineries producing up to 5,000 cases annually rarely have a dedicated support team—or even a singl

A lot happened in 2020! Maybe you missed some of our new features. We completely understand. That's why we created this list, so you don't miss a thing! Our team has been hard at work to roll out features and enhancements based on our clients' feedback. TabletPOS Features EMV readers are now available! Reduce the risk of fraud with our new Bluetooth chip reader device. Read our help article here for directions on how to setup. Manage pending orders from your tablet with Enhanced Recall! Pull any pending order into your system and process from your TabletPOS. Check out our step-by-step instructions here. Waive tax on-the-fly. Handle wholesale orders and other situations where tax needs to be removed. This one is for you Walla Walla! Visit our help center to learn how to waive tax. Learn about some of our other new TabletPOS releases like End of Day Reporting and Tips Customization vinSUITE Features Custom Club is available in both vinSUITE and eWinery adm

Vineyard and Winery information at your fingertips even when you’re away Remote communications have always been critical for vineyard managers and winery owners, even before COVID. Process2Wine vine-to-bottle software has been putting the information needed to manage from afar at the fingertips of managers and owners for 5 years. Owners and managers can’t always be in their winery or in every vineyard, no matter how much they’d like to oversee every detail. With COVID restricting face-to-face meetings, the ability to communicate with people who are miles apart is more important than ever. When Process2Wine is part of your vineyard and winery’s daily routine, it automatically builds a database of the critical information you need to manage workflow and labor force. Recording work orders, supply purchases, and other information day-by-day creates a real-time database that you can tap into at any time, anywhere. At the end of the month, a single click is all it t

Today’s customers expect fast, convenient support — and they don’t care how small your team is. If they can’t get an answer quickly (and on their terms), they’ll move on. That’s a real challenge for small and mid-size wineries, especially those juggling tasting room traffic, fulfillment, events, and direct-to-consumer (DTC) sales — often with no dedicated customer support team. So what’s the solution? In our latest blog post, we break down the pros and cons of four common customer communication tools — live chat, chatbots, SMS, and AI agents — to help wineries choose the best fit for their business model, resources, and customer expectations. Here’s a preview: ✅ Live chat works great if someone’s there to respond — but for most small wineries, that’s not realistic. Often, customers are asked to “leave a number,” which turns a helpful tool into a dead end. ✅ Basic chatbots (rule-based