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Churchill Downs Racetrack, Kendall-Jackson, and La Crema Announce Multi-Year Partnership

The Jackson Family’s Legacy in Superior Winemaking and Thoroughbred Horse Racing Come Together on Global Stage SONOMA COUNTY, Calif. (March 16, 2021) – Barbara Banke, Chairman and Proprietor of Jackson Family Wines, the family-owned wine company that founded Kendall-Jackson winery in 1982, and...

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How LibDib Is Building the Future of Alcohol Logistics: Two New Partnerships, One Seamless Path for Makers

"Victory is the beautiful, bright-colored flower. Transport is the stem without which it could never have blossomed.” Winston Churchill In the evolving world of wine and spirits distribution, logistics has become one of the biggest barriers to growth for small and mid-sized Makers. Storage is in...

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Thrilling to Get Back to Industry Events! By Erica Harrop

I recently returned from a wonderful trip to beautiful Kentucky for the ADI Craft Spirits Conference and Expo in Louisville. Global Package had a booth there, which was the first time we’d exhibited in more than a year and a half. What a joy it was to get back to meeting old and new friends at this...

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How to Sell Alcohol in Sobering Times

With no and low-alcohol categories on the rise and the sober-curious boogeyman around every corner, we needn’t wait for rock bottom to take a hard look at our sales strategy and make a change today. While much of the wine & spirits industry points the finger at Gen Z & Millennials, the World Health...

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3 Tips to Market Your Winery without Breaking the Bank!

Blossoming in North America’s scenic landscape, winery businesses face a unique challenge: how to effectively market themselves without breaking the bank. Here are three marketing tips that can help you breathe some life into your wine brand, while on a budget: Tip #1: Strategic Social Media Focus...

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Tips to Level Up Your Winery & Cidery’s Next Marketing Campaign

On the lookout for creative inspiration to elevate your winery or cidery’s next marketing campaign? From collaborating with like-minded industry leaders to generating interactive content, read on to learn how: TIP #1: Collaborative Limited Editions Team up with other wineries or cideries to create...

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Thank You for Your Business! I'd like to take a moment to personally thank all of our customers for their business over the past many years. We have all been in this together, and I truly appreciate your continued support during these challenging times. We are very grateful to have you as a...

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Afternoon Brief, March 4th

Napa County Wineries Dive Into Wildfire Prevention After Big Glass Fire Losses: The Glass Fire last fall has made wildfire prevention and protection a higher priority than project permit processing for Napa Valley Vintners, a trade group that represents over 500 wine producers and related...

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