For a long time, the standard wine club model was simple: you pick the wines, you set the price, members sign up and receive what you ship them. Curated. Chef's kiss. Non-negotiable. That model still works — for the right clubs and the right member base. But the world has shifted. Members who...

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

Wine Club Retention Predict Churn Risk and Act Earlier Churn rarely starts with a cancellation. It starts with drift. What drift looks like • Stops opening emails • Engages less with releases • Buys less between shipments • Feels less connected while still “active” That is why...