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Breakthru Unveils ASPECT Fine Wine Strategy

Dedicated team to focus on education, specialty services for growing segment (March 8, 2021, New York, NY) – Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, today announced the launch of Aspect, a uniform, cohesive...

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Greg Brewer Named ‘Winemaker of the Year’ by Wine Enthusiast Magazine

Brewer is the first winemaker from Santa Barbara County to Win the Prestigious Award SANTA BARBARA, CA – November 11, 2020 – Greg Brewer, co-founder and winemaker of Brewer-Clifton, was named ‘Winemaker of the Year’ as part of Wine Enthusiast Magazine’s 2020 Wine Star Awards. Now in its 21st year,...

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Clif Family Winery, Capo, and Ride Napa Valley Come Together to Launch the California Love Cycling Kit 

The net proceeds will be directed to First Responders Resiliency, Inc., whose work is dedicated to a proactive approach in the psychological and physical well-being of those who are serving, or have served, in the first responder industry. October 13, 2020 (Napa, Calif) – CLIF Family Winery, Capo,...

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Wine ranks among the top 3 industries for online gifting — here's what that means for your brand

Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top. The truth is, the brands winning in this space aren't just riding the trend. They're building dedicated gifting infrastructure to squeeze every last drop from tis big opportunity. Wineries and beverage...

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The Rise of Cultural Meh: How Brands Can Speak to an Emotionally Exhausted Consumer

I spend an embarrassing amount of time every January reading year-end recaps, trend reports, and “culture in review” pieces. It’s part professional habit, part curiosity, part doomscrolling with a notebook. But as I started flipping through 2025 retrospectives, something felt… off. Not alarming....

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Saxco Update: Steady-Going End to 2025; Preparing for 2026

Another month of calm November typically marks the end of a new harvest and the middle of our busiest sales quarter. October’s government shutdown created unbelievable market uncertainty. But with the system back up and Thanksgiving almost normal, stability returned rather than the predicted surges...

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How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

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From Club to Click: Rethinking Wine Memberships

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

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