First Annual Chicago-Based Clink Wine & Spirits Festival Dedicated to Women & BIPOC Entrepreneurs Set for September 18

CHICAGO, IL (August 11, 2022) – CLINK Festival founders, Chrishon Lampley, owner of Love Cork Screw wines and Joyce Dawkins, founder of She ROCKS It Magazine are pleased to announce the […]

Step into the magic of Winter Wineland, where the Wine Road transforms into a true wonderland. Imagine cozying up with friends and family, your favorite wines in hand, as you breathe in the crisp winter air and take in the vineyard views—nature’s perfect art, with neatly pruned vines resting peacefully under the season’s charm. Celebrate the start of a new year surrounded by warm hospitality, stunning landscapes, and the joyful clinking of glasses. Every stop along the Wine Road invites you to sip, savor, and bask in the moment. It’s not just wine tasting; it’s an unforgettable experience—rich with connection, beauty, and that irresistible winter glow. Make memories. Share laughter. Discover your next favorite vintage. Winter Wineland is waiting to welcome you with open arms and endless cheers. Get tickets here. $95 Weekend Ticket, $75 Sunday Only, $10 Designated Driver  January 17-18, 2026 ~ 11am - 4pm each day 

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls. But what if you could bottle that magic and uncork it anywhere in the world? Today’s top-performing wineries aren’t just waiting for guests to walk through their doors. They’re packing their corkscrews and passports, finding their biggest fans where they live, work, and play—from the next city over to the far side of the globe. Welcome to the golden age of wine roadshows—and, now, globetrotting wine adventures! Why Travel? Because Wine Is About Connection Wine is the ultimate connector. It brings people together and creates memories, whether it’s a backyard BBQ in Austin or a sunset dinner on the Amalfi Coast. Your most devoted club members and best customers crave those connections—and they’re hungry (and thirsty) for experiences that go b

Wine Bottle Photography Tips: How to Create Images That Sell A great wine photo doesn’t just show a bottle. It tells a story. It paints a picture of a moment your customers want to live. It’s not about the glass, the foil, or even the label; it’s about the experience you’re selling. Because wine isn’t just a product; it’s a lifestyle. And your photos? They’re the invitation. Let’s talk about how to create wine bottle images that stop the scroll, spark emotion, and make people think, That bottle belongs in my life. Start With the Story Before you pick up the camera, ask yourself: What do I want this photo to say? Is your wine bold and elegant? Fun and approachable? Does it evoke the charm of a vineyard sunset or the intimacy of a cozy dinner at home? The story comes first because it’s what your customers connect to. Your photo isn’t just a picture of a bottle but a promise. A glimpse into the world you’re inviting

A photoshoot isn’t just about pretty pictures—it’s about crafting a visual story that stops people in their tracks and says, This is who we are. For wineries, this is even more important. Your brand isn’t just about your wine; it’s about the experience, the values, the magic of your vineyard, and the people behind every bottle. But how do you translate something as intangible as a feeling into photos that sell? It starts with understanding your brand—truly understanding it—and building visuals that capture its essence. Let’s walk through how to plan a winery photo shoot that doesn’t just look good but feels true to your story. Start with Your Brand, Not Your Bottles It’s tempting to jump straight into logistics—what shots you need, when the lighting is best—but resist that urge. Your shoot starts with your brand. Without clarity on what makes your winery special, your photos will look generic, and generic doesn&rs

Wine touches all the senses: sight, smell, taste, touch, and sound. At wine competitions, we judges use all our senses and the “S” system to evaluate the wines: See—observing the wine’s color and clarity Swirl—exposing the wine to air to release its aroma Sniff—”You can tell by the smell” is what I like to say when assessing when a wine is likely to taste good; and aroma is at least half the pleasure Sip—Take a good sip and swirl it around so it touches all the taste buds for a full impression Spit—Judges do this because they typically taste about 100 wines per day, but obviously this does not apply at home Swallow—This is what we do at home Savor—While the liquid may be gone, a good wine lingers in the mouth with a “long finish” Oh, and for sound? Clink your glasses with a toast!  Obviously you don’t need to do all this with every sip at home, but the point is to fill your senses with the ma

2024 Unified Wine & Grape Symposium Countdown

Show Offers Fireside Chat with California Ag Secretary, State of the Industry, Breakfast with Trailblazers, Sideways Author, Spanish Workshop, Largest Trade Show Ever SACRAMENTO, Calif., January 17, 2024… Next week, the […]

At O-I, we believe innovation helps create a sustainable future to transform products and processes, achieving balance between people and the planet. O-I is making progress toward meeting its sustainability goals to become the most innovative and chosen supplier of brand-building packaging solutions, and it all starts with passionate employees who work to ensure a positive, sustainable future for all.  Jan Schep, O-I's Melting Strategy and Integration Leader adds, "I am excited to be part of O-I's sustainability efforts, improving energy efficiency by finding and implementing new sustainable solutions for melting. This helps reduce our energy consumption and carbon footprint and makes glass an even more sustainable packaging solution." There's no better way to celebrate sustainability than with local glass packaging from O-I. Thanks to O-I's four dedicated wine facilities, located on the West Coast, you don't have to travel far fo

There's no better way to celebrate #CaliforniaWineMonth than with local, sustainable glass packaging from O-I. Glass packaging is virtually inert and doesn't interfere with the beverage inside. It supports wine to age beautifully, with no weird aftertaste. We'll cheers to that! (Clink!)  At O-I, we believe that creating a sustainable future for all is about using innovation to transform products and processes that achieve balance between people and the planet. You don't have to travel far to choose sustainable wine packaging, thanks to O-I's four dedicated wine plants on the West Coast. Did you know that 90% of greenhouse gas emissions comes from transportation? Turns out buying local is the best economic and sustainable choice! O-I offers a full breadth of wine bottle styles, colors and shapes that support the deepest reds to the most refreshing whites, as well as the popular sparkling and rose wines. Contact us today to see how our local wine plants can