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How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

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June Special: 30% Off and Free Shipping on GOpump

For the entire month of June, we are offering both models of the GOpump at 30% off with free shipping! The new GOpump is the perfect companion to the SmartBarrel system! This intelligent transfer pump offers: Precise control: Set your desired flow rate for gentle or rapid transfer, perfect for...

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Valentine's Day Marketing: 14 Strategies to Capitalize on Love and Wine

Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic...

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Make your business bloom: Grow your club!

Spring Into Success: 7 Essential Steps for Blooming Your Wine Club: Understand Your Audience: Utilize customer data filters and reports to identify and comprehend your target audience's preferences. Offer Incentives: Provide exclusive built-in and automated promotions, discounts, or special offers...

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Case study highlights benefits of working with a packaging provider that understands your needs.

When the estate winery Lakewood Vineyards found themselves with an especially abundant 2021 harvest and a vision to create an easy-drinking product with the pizzazz to compete with the seltzer crowd, they turned to their Waterloo Container sales team. A solution for how Lakewood could offer an...

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