For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

An Estimated 80% of Napa Cabernet May Be Lost to Fire and Smoke: On the evening of Sept. 27, when winemaker Chris Howell saw flames on a ridge a mile away from Cain Vineyard and Winery, he and his wife Katie Lazar knew they had to leave... The post Afternoon Brief, October 6 appeared first on Wine...