Depending on your wine or spirits brand, the cocktail of channels you depend upon to drive volume in 2025 may look different than it did five years ago. You might lean more heavily upon E-Premise and Direct to Consumer sales. Still, nothing moves cases like a placement in strategic national accounts, regional chains, and high-volume independents in the right markets. The natural consequence of devoting more attention to emerging channels is less time to devote to traditional 3-tier sales strategy without investing in more resources. Under these constraints, it’s more important than ever to focus your team’s efforts in the market with a well-researched, highly-targeted plan of attack.  A crucial roadmap resulting from this research is a Key Account Target (KAT) list. By selecting the accounts capable of driving the most volume for your brand and focusing your sales team’s time and efforts — to the neglect of the rest of your available account universe &mda

You want to elevate your event marketing campaigns with fresh, exciting materials that captivate and engage your target audience. You need unique branded merch, box kits, and swag bags to standout. But, where to start? Enter Almaden’s 2024 Event Lookbook. It may not solve all your problems, but it will strengthen the engagement at your next event! The State of Event Marketing Before we dive into the top trends that will help you this year, let’s get some context. Did you know that 63% of event marketing professionals predict that attendee numbers will return to pre-pandemic levels in the next one to two years. If you’re running events in 2024 and looking ahead to 2025, you’re in the right place. Perhaps more importantly, 80% of attendees say in-person events are the most trusted way to discover new products and services. Events empower marketers to connect with people one-on-one. Rarely, do marketers have the opportunity to speak directly with pro

Bracing for Battle: How Using War Games Can Help Bolster Wine Businesses

Develop strategies to anticipate, adapt and act before challenges become crises The wine industry is facing a storm of challenges, from declining