Symposium Tracks Will Focus on Wholesale and Direct to Consumer Channels  Healdsburg, Calif.—April 14, 2021—Wine Industry Network (WIN) announced today that registration is now open for the Wine Industry Sales Symposium, a two-day educational conference focused on both wholesale and the direct-to-consumer sales channels. The virtual event is scheduled for Tuesday and Wednesday, May 25th and 26th, from 9:00 a.m. to 12:00 p.m. PST. Registration is free for wine industry professionals. “Pivot” was the over-used phrase for the wine industry in 2020. Between the global pandemic, lockdowns, and fires that raged across the U.S. western coast, professionals in all sectors of the industry had to shift gears in order to navigate the uncertainty that ensued—particularly when it came to sales and marketing. Now, in 2021 WIN invites you to put “pivot” aside and look ahead at the industry’s new trajectory.  “As is often the case, challe

The Tasting Room/DTC Manager is responsible for the management of the tasting room operations, our customer overall experience with Spirit Works Distillery, and the new DTC plan. This role is responsible for yearly planning, strategy & budgeting for the tasting room & DTC work as well as overseeing daily management of the space and staff. This position will also be responsible for tasting room merchandise orders and staff productivity. See more details and apply here:https://www.wineindustry.jobs/jobs/55470236-distillery-tasting-room-dtc-manager-at-spirit-works-distillery

For a few months now, we've been keeping an eye on ROBIN. Robin is the AI tool that we introduced in March this year, that anyone who uses Enolytics can access at any time. Robin is smart, friendly and humble, and she is constantly learning (that is, being trained) from new content and especially from the questions that wineries have asked. This week I'd like to pull back the curtain a bit on what those questions are. Here are six examples. How would I pull a report that shows me how many tasting fees (count) that we collected? How can I build a report showing total Club signups by month, that includes sales associate, Club name, customer first and last names, and email? What features can help me analyze my customer data during the migration to another DTC system? How long will it take to update when I correct missing information? What is the best report to compare the performance of my new distributor in California against the previous one? What specific details or challenges

Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels provide. But as wine club expectations evolve and consumer lifestyles shift, managing them with outdated systems isn't just inefficient—it's unsustainable. The reality? Many wine club managers are still losing sleep (literally) over club processing. They're spending hours—sometimes days—navigating clunky systems that should have made their jobs easier. Instead of focusing on member engagement, personalization, and loyalty building, they’re stuck in a loop of manual tasks, system errors, and reactive troubleshooting. It doesn’t have to be this way. Let’s talk about why modern tech should support your wine club manager’s time—not steal it—and how Corksy is leading that change. The Burden of Traditional Club Processing We&rsquo

US’ Shamier Little passes on the baton to Bryce Deadmon in the mixed 4x400m relay heat at the Paris 2024 Olympic Games. Photo: Jewel Samad/AFP It began years ago, and every day, we have the chance to cross the finish line strong. How we got here is not by accident; rather, it is the result of vision, dedication, and a lot of blood, sweat, and tears. It started years ago with a vision of a brand. The starting gun may have shot off generations ago, or perhaps it was more recent. Someone somewhere had the idea to set down roots and create a brand. Significant investment was made in the vineyard sources, the winery and production facility, and of course, in the tasting room. The vineyard crew has one of the hardest jobs in our industry. From being outside in the early pre-dawn hours in the cold to working in soaring temperatures during the heat of harvest, these crews show up and are rarely recognized. They face spiders, snakes, and yellow jackets that want to leave a mark. They

Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception. What we are seeing is shifting patterns, including shifts in small parcel carriers, consumer purchase behavior, job creation, the use of technology, and more. We also see a lot of opportunity for savvy wineries going into 2024. So what were some of these key patterns in 2023 that will influence how the wine industry will (and should) react in 2024? Small Parcel Carriers Lend Stability to DTC It’s no secret that DTC wine shipping is disproportionately dependent upon small parcel carriers. So it was great news when UPS came to terms with its drivers union and avoided a major shut down this past summer. Meanwhile, Fedex is consolidating its ground and air business into one operating company, with an anticipated completion date of June 2024. The long term stability for UPS, combined with efficiency improvement

Tasting Room Manager, Winemaker, Sales Executive, DTC Marketing Manager... See more jobs at www.WineIndustry.Jobs 

Bookkeeper/Executive Support, Winemaker, DTC Marketing Manager, Seasonal Winery Intern, Events Coordinator... See more jobs at www.WineIndustry.Jobs