The Target is Moving Again Some of the questions we've answered over the years through the SVB annual direct-to-consumer survey have been critical to the industry's success, such as whether standing or seated tastings are more effective, or going back over a decade ago, what the lifetime value of a...

Every year, the SVB Wine Division’s DtC Survey helps benchmark the industry’s tasting rooms, wine clubs and other direct-to-consumer sales activity. If you work in the wine world, take a few minutes to share your thoughts: https://svb.co1.qualtrics.com/jfe/form/SV_a5ZfcHgbOEJj0l8

Attention all wineries making less than 10,000 cases and playing in the DTC space: the SVB Direct-to-Consumer Survey is a must-have resource for you. In fact, over 75% of past respondents were small wineries, making the results incredibly valuable. At QB Winery Solutions, we are dedicated to...

Event Type: Seminar

Location: Online

Date: 6/15/2022

On Wednesday, June 15th, join us for a dynamic panel discussion, about the 2022 SVB Annual Direct-to-Consumer Wine Survey Report. This year’s survey results and insights help address what’s needed to drive consumer sales and achieve success in the year ahead. Our lively panel of business leaders...

The 2022 Direct to Consumer Survey Has Been Extended As of the scheduled closing date of Friday the 18th, we had a little over 400 responses, but 65 are from Canada. And while everyone loves Canadians and is happy for their success, the USA only has about 350 responses when we need 500 U.S....

Each year, Silicon Valley Bank partners with wineries across America to conduct two surveys - one on industry performance and another to provide direct-to-consumer metrics. We now have over a decade of data and information from which we can report nominal statistics and decipher trends. Over the...

If you work in the wine industry, take a few minutes to share your thoughts and help shape the 2026 DtC wine report. Click here.

Your ongoing participation in our DTC wine surveys and events has been invaluable to the understanding of trends impacting the industry. Today, you’re invited to participate in our latest DTC survey. For more than 25 years, we have supported the wine industry with research, analysis and insights....

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity. This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data...