An on-demand workshop and digital audit resources from wine industry marketer Shana Bull. If you’re like most marketers, coming up with creative ideas for social media, your blog, emails, digital ads, etc. can get exhausting.  But what if we told you that you only need ONE good idea to create 10 pieces of content?  Shana Bull is a digital marketing educator who will lead a workshop and live digital media audit teaching you how to brainstorm ideas and break them down into smaller, bite-sized pieces that can be used across various digital marketing channels. You’ll walk away with: Relevant and valuable content that saves YOU time Actions to reach your digital marketing goals Guidance for digital media audit GET THE REPLAY Shana Bull is a digital marketing educator, best-selling children’s book author, and freelance writer based in the East Bay Area. She is passionate about helping small business owners & marketers build their confidence with social medi

  Content Marketing & Promotion During the Coronavirus Pandemic We’re in the midst of a public health emergency, and life as we know it has fundamentally changed. So has how we do business. We hope this is only temporary, but reality implicates effects will reach far into every industry, on a global scale.   B2B events and conferences have been canceled, or postponed, forcing any in-person sales & marketing opportunities onto the back-burner.   How do businesses plan to proceed? How do organizations continue to promote themselves and get the word out while the majority of the world is in lockdown?   Digital Marketing is leading the pack as a solid winning strategy and companies will need to focus on how they can best connect with their customers and prospects in an online environment.     Digital Presence: Having an online presence is key right now and companies will need to focus on their visibility. Now is the ideal time to ti

See the Future of DTC Marketing 2020 WINnovation Award Winner PreferencePro™ Automated Wine Marketing If "pivot & recover" is your marketing mantra in 2021, meet your new best friend: PreferencePro™ Automated Wine Marketing This 2020 WINnovation Award winner multiplies online wine sales and customer loyalty with the proven automated marketing techniques powering the success of the world's leading brands. Using real-time integration with any winery POS system, PreferencePro works 24/7 to monitor customer interest and behavior, automatically building your list and sending personalized email/text messages to customers at just the right time to produce world-class results. The enterprise-level features built-in to PreferencePro can help your team achieve world-class results, while prices starting at $99/mo make these powerful tools available to any winery.  DISCOVER THE FUTURE OF DTC WINE MARKETING by booking a 30-minu

VinterActive Wine Marketing NEW - 2021 Guide to Automated Wine Marketing  Automated wine marketing has proven to be the most straightforward, cost-effective, and high-yield strategy available for wineries needing to maximize consumer-direct sales in 2021. This practical guide will show you how to quickly DOUBLE or TRIPLE online wine sales automatically by engaging customers with personalized messaging triggered by their own interests. DOWNLOAD YOUR FREE GUIDE NOW  Or visit our website at http://www.vinteractive.com/executive-guide-to-automated-wine-marketing

VinterActive Wine Marketing Blog Are You Abusing Your Wine Marketing Lists? For many wineries, 2020 has quickly transformed our industry from a tourism-driven enterprise to a direct marketing business.  And instead of being an afterthought, digital inbound and outbound marketing has emerged as the primary bridge to the future. Now, if you’re a winery owner, a wine marketer, or sales manager in the wine industry, your future success directly depends on how quickly you can master direct marketing. Here’s a pro-tip: Any form of direct marketing is only as good as your marketing list. And since wine country tourism isn’t expected to rebound soon, the game in 2021 is to preserve the lists you have and extend your customer relationships with relevant direct marketing. Time is of the essence.  Your marketing lists will self-destruct quickly without proper care and feeding.  And your marketing efforts don’t happen in a vacuu