The Vineyard & Growers track will feature interactive sessions that will tackle the topics of Regenerative Farming, Technology in the Vineyard, and Water Management. Vineyard Water Management During Drought Years North Coast growers are no strangers to drought. With droughts seemingly growing in frequency and intensity, viticulturists are facing new struggles with water regulations and competition, sometimes resulting in complete loss of irrigation access. Where do we go from here? Join this panel of viticulture experts as they discuss vineyard management... Read more about Vineyard & Grower Track: Session 1 AI and Automation in Vineyards Without question, artificial intelligence (AI) is and will continue to transform viticulture practices. In this session technologists will weigh in on the scientific breakthroughs that have led to the current capabilities of AI systems, the automation and AI systems currently in production viticulture, and the promising automation and A

Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh

The disastrous wildfires, smoke damage and the worldwide pandemic may have been the painful medicine to bring balance back to the grape and wine market and position the industry for a healthier future with valuable lessons learned... The post Growing Forward: A Look to the Future for Winegrowers appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/09/growing-forward-a-look-to-the-future-for-winegrowers?utm_source=rss&utm_medium=rss&utm_campaign=growing-forward-a-look-to-the-future-for-winegrowers Published Date:Tue, 09 Mar 2021 20:17:46 +0000 

Day two of Wine Industry Network's Sales Symposium offered a multitude of data-driven insights for the direct-to-consumer oriented winery... The post Wineries Achieving DTC Success with Personalization, eCommerce Optimization, and Targeting Strategies appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/09/10/wineries-achieving-dtc-success-strategies?utm_source=rss&utm_medium=rss&utm_campaign=wineries-achieving-dtc-success-strategies Published Date:Thu, 10 Sep 2020 19:19:05 +0000 

“The number one thing wineries need to do in 2021 to grow their eCommerce sales is utilize personalization,” says Zach Kamphuis, General Manager of Commerce7... The post Winery eCommerce Data Reveals Keys to Growing Sales appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/23/winery-ecommerce-data-keys-growing-sales?utm_source=rss&utm_medium=rss&utm_campaign=winery-ecommerce-data-keys-growing-sales Published Date:Wed, 23 Dec 2020 19:41:32 +0000