We are incredibly grateful to our growers, wine and industry partners for joining us at the 32nd annual Dollars & $ense! This event would not have been a success without the help of our guest speakers. Thank you for sharing your expertise and insights: Dr. Christopher Thornberg Global Economist and...

Sonoma County Winegrowers Reorganizes to Scale Proven Collaborations and Unlock National Growth Opportunities At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevating What Works and Expanding What’s Possible,” Sonoma County Winegrowers (SCW) announced a strategic...

Event Type: Webinar

Location: Online

Date: 1/22/2026

This year’s event will be held as a virtual meeting on Thursday, January 22, 2026 from 9:00 AM to 11:30 AM. Join us for a recap of Sonoma County Winegrowers’ and Sonoma County Fundación de la Voz de los Viñedos’ activities in 2025, along with a preview of exciting plans for the year...

Sonoma County Winegrowers to Launch U.S. Wine Industry’s First Innovation Accelerator: Due to the ongoing pandemic, Sonoma County winegrowers gathered around their laptops and computer screens to review the organization’s efforts last year and learn about the future direction from the Sonoma County...

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro,...

This year, the Sonoma County Winegrowers recognized the winegrowing community for a decade of sustainability and leadership at its annual Dollars & $ense meeting and tradeshow on January 31st, 2024. We also acknowledged three outstanding members of our community for their commitment to sustainable...

Event Type: Seminar, Trade Show

Location: Luther Burbank Center for the Arts: 50 Mark West Springs Rd., Santa Rosa, CA 95403

Date: 2/3/2022

The Sonoma County Winegrowers’ Dollars & $ense Annual Seminar will take place on Thursday, February 3rd from 7:00 am – 1:30 pm at the Luther Burbank Center for the Arts and the content will center on new initiatives and trends in the grape and wine marketplace, both in the U.S. and globally. As the...