Only Fifty Spots Available for 2021 Wine Club Membership with Award-Winning, Bi-Continental  00 Wines of Willamette Valley and France, Where Members Receive Access To Limited Supply of Their Newly Released 2018 Corton-Charlemagne Carlton, OR (April 19, 2021) – Following September’s release of the 2018 vintage themed Le Réve, the Dream, ultra-luxury producers 00 Wines “Double Zero” announce […] The post 00 Wines “Double Zero“ Release 2018 Corton Charlemagne Available Exclusively to Club Members appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/19/double-zero-release-2018-corton-charlemagne?utm_source=rss&utm_medium=rss&utm_campaign=double-zero-release-2018-corton-charlemagne Published Date:Mon, 19 Apr 2021 16:52:41 +0000 

Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation. If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the barrel room, a drag brunch series, and a 3-month waitlist for a zero-proof pairing menu? Those wineries exist. And they’re thriving. Because for a new generation of visitors, the wine isn’t the reason—it’s the reward. It’s not about what you pour anymore. It’s about how you make people feel. And we used to excel at this. But then we woke up one day… and it wasn’t working like it used to. The same offers stopped converting. The same messages started falling flat. The same visitors didn’t come back. And it’s not because we got worse at what we do. It’s because the customer changed. What they want. How they behave. Where t

Verallia inaugurates a new oxy-combustion furnace with HeatOx™ technology at its Campo Bom in Brazil, reinforcing its commitment to innovation and local development. Verallia, the European leader and world's third-largest producer of glass packaging for beverages and food products, has inaugurated a new oxy-combustion furnace equipped with HeatOx™ technology, an innovative solution owned by Air Liquide, at its Campo Bom plant in Rio Grande do Sul. This €111 million investment marks a major milestone in Verallia’s growth strategy in Brazil, reflecting the Group’s long-term vision and commitment to sustainable innovation.  For Patrice Lucas, CEO of Verallia Group “The commissioning of the Campo Bom furnace is a significant step in Verallia’s journey to decarbonize its production processes and accelerate innovation across our markets. This project embodies our ambition to invest in sustainable technologies, strengthen our presence in stra

Wine club flexibility drives retention — but for many wineries, giving members the freedom to change wines before a shipment often comes at the cost of time, stress, and manual work. In our recent interviews with DTC managers at small and mid-sized wineries, one recurring challenge stood out: “I get a ton of those emails — people asking to change wines before their club ships.” While it sounds simple, the process is often time-sensitive, rule-bound, and surprisingly manual. Let’s break down why these requests are so challenging — and how WineSpot’s new Commerce7-powered workflow makes the entire experience smoother for both staff and members. The Real Problem: Endless Swap Requests Wine swap requests typically start arriving right after the pre-shipment email goes out — about two weeks before billing. Customers reply via email, call the tasting room, or send text messages, asking to substitute wines in their upcoming releas

Cheers to Empowering Your Customers and Boosting Satisfaction! Here's the scoop: by ramping up your DTC game, you can make your customers feel like the wine royalty they truly are. Here's how: Customized Wine Clubs: Let your customers call the shots! Give them the power to pick and choose their wines, set their shipment frequency, and unlock exclusive perks. Personalized Marketing: Say goodbye to generic messages! Use your customer data to send tailor-made offers, recommendations, and invites. It's like magic, but with wine! Targeted Allocations: Roll out the red carpet for your VIPs! Treat your top customers to special releases and limited-edition bottles based on their preferences. Best Customer Online Portal: Say hello to the ultimate wine hub! Build a user-friendly online portal where customers can manage their memberships, track orders, and dive into wine education. So, what do you say? Let's raise a glass to empowering your customers and takin