For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

It’s no secret that people are drinking less. The consistent, downward trends in alcohol consumption are presenting significant challenges to the wine industry, which is already having to operate in a complex, competitive marketplace. In order to dissect what is happening in the world of wine and...

The 2026 edition of Verallia’s Trend Book developed in collaboration with Carlin Creative, highlights deep and lasting transformations in consumer behaviors across the food and beverage sectors. Consumers increasingly seek authenticity, functional benefits, and formats that foster togetherness....

London, UK – IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, today announced the acquisition of London-based Wine Intelligence, the top global experts on wine consumer research and insights. The combined offering provides the industry with robust...

The Australian ‘Black Summer’ of 2019/20, which saw bushfires destroy swathes of vineyard land across the country was a dramatic reminder of the growing challenges facing winemakers around the world. We spoke to leading Australian winemakers and lab technicians to find out how agile decision-making...